--- title: Pacific Floorcare® Successfully Launches New Brand and Product at Issa 2012! description: Pacific Floorcare took advantage of ISSA 2012 to launch their new brand image, their focus on cleaning contractors and their new S-20 auto scrubber. image: https://blog.pacificfloorcare.com/hubfs/Imported_Blog_Media/issa2012-blog-2.jpg --- - [Support](http://www.pacificfloorcare.com/support/) - [Login](http://www.pacificfloorcare.com/login/) - - - - [![logo](https://blog.pacificfloorcare.com/hubfs/Pacific%20Floorcare%20October2017%20Theme/images/download.png)](http://www.pacificfloorcare.com/) - Products - [Auto Scrubbers](http://www.pacificfloorcare.com/auto-scrubbers/) - [Floor Machines](http://www.pacificfloorcare.com/floor-machines/) - [Burnishers](http://www.pacificfloorcare.com/burnishers/) - [Vacuums](http://www.pacificfloorcare.com/vacuums/) - [Extractors](http://www.pacificfloorcare.com/extractors/) - Markets Served - [Cleaning Contractors](http://www.pacificfloorcare.com/markets-served-cleaning-contractors/) - [Retail](http://www.pacificfloorcare.com/markets-served-retail/) - [Education](http://www.pacificfloorcare.com/markets-served-education/) - [Healthcare](http://www.pacificfloorcare.com/markets-served-markets-served-healthcare/) - [Industrial](http://www.pacificfloorcare.com/markets-served-industrial/) - [Testimonials](http://www.pacificfloorcare.com/testimonials/) - [About Us](http://www.pacificfloorcare.com/about-us/) - [Blog](https://blog.pacificfloorcare.com/) - [contact us](http://www.pacificfloorcare.com/contact-us/) - [schedule a demo](http://www.pacificfloorcare.com/schedule-demo/) # Pacific Floorcare® Successfully Launches New Brand and Product at Issa 2012! October 24, 2012 in [Company News](https://blog.pacificfloorcare.com/tag/company-news) ![](https://blog.pacificfloorcare.com/hs-fs/hubfs/Imported_Blog_Media/issa2012-blog-2.jpg?width=700&height=350&name=issa2012-blog-2.jpg) ISSA 2012 is in the books and Pacific Floorcare definitely took advantage of this show to launch their new brand image, their focus on cleaning contractors and especially the [new S-20](http://www.pacificfloorcare.com/s-20-orbital-scrubber/), a 20” auto scrubber that begins shipping in March 2013. With Pacific Floorcare’s new tagline Purpose Built®, it was critical that we communicated what this meant with via our show theme:  Anatomy of Purpose Built®.  The idea was to demonstrate the genetic make-up of products that are built to be simple, reliable and affordable; all things critically important to cleaning contractors and in-house cleaners.  We certainly found that this message resonated as those that visited understood that construction and proven components are key foundational elements of products that last. For those that weren’t able to attend the show in person, here are some great photos of the booth.  And, of course, if you’d like to hear more about Pacific Floorcare’s new brand, focus and products, please [contact us](http://www.pacificfloorcare.com/contact-us/). ![Booth from Upstairs SW Corner](https://blog.pacificfloorcare.com/hs-fs/hubfs/Imported_Blog_Media/Booth_from_Upstairs_SW_Corner-3.jpg?width=267&height=201&name=Booth_from_Upstairs_SW_Corner-3.jpg)     ![ISSA 2012 Booth - Front of Booth](https://blog.pacificfloorcare.com/hs-fs/hubfs/Imported_Blog_Media/ISSA_2012_Booth_-_Front_of_Booth-3.png?width=268&height=201&name=ISSA_2012_Booth_-_Front_of_Booth-3.png) ![ISSA 2012 Booth - Backside Mtg Room Graphics](https://blog.pacificfloorcare.com/hs-fs/hubfs/Imported_Blog_Media/ISSA_2012_Booth_-_Backside_Mtg_Room_Graphics-3.png?width=268&height=201&name=ISSA_2012_Booth_-_Backside_Mtg_Room_Graphics-3.png)     ![ISSA 2012 Booth - Corner](https://blog.pacificfloorcare.com/hs-fs/hubfs/Imported_Blog_Media/ISSA_2012_Booth_-_Corner-3.png?width=268&height=201&name=ISSA_2012_Booth_-_Corner-3.png) Get a free orbital scrubber guide right here, too! 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